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Advertising Policy and Disclaimer

 

The British Deaf News and the British Deaf Association is not responsible for the content of all external job, service and product advertisements.

This site contains paid advertisements and links to third party sites. The British Deaf News and the British Deaf Association does not make any representation as to the accuracy or suitability of any of the information contained in paid advertisements or sites and does not accept any responsibility or liability for the conduct or content of those advertisements and sites and the offerings made.

Advertisements and links to other sites where goods or services are advertised are not endorsements or recommendations by the British Deaf News and the British Deaf Association of the third party site, products/goods or services.  The British Deaf News and the British Deaf Association take no responsibility for the content of the advertisements, promises made, or the quality/reliability of the products or service offered in all advertisements.

Respectful and Inclusive Language Guidelines:

Advertisers are expected to use language and terminology that respects the identities and experiences of the Deaf community. Sensitivity towards the Deaf community’s cultural and linguistic identity is crucial. This includes refraining from using terms that may be seen as pathologising or medicalising Deafness, which the community primarily sees as a unique cultural and linguistic identity, not a condition or impairment.

Terminology that can be perceived as diminishing or disregarding the Deaf community’s cultural identity and autonomy, such as “hearing impaired,” “sufferers,” “afflicted,” or any language implying a deficit or disability in relation to deafness, should be avoided. Instead, advertisers should use affirming and respectful language like “Deaf,” “hard of hearing,” or “Deaf and hard of hearing people.”

Our team reserves the right to reject advertisements that do not adhere to these language guidelines, in line with our commitment to promoting respect and equality within the Deaf community.

FOR JOB ADVERTISEMENTS:

We recommend the following minimum criteria when advertising for staff to work directly with Deaf people:

  1. For Teachers of the Deaf in schools, a minimum of BSL Level 3;
  2. For Communication Support Workers, preferably BSL Level 6 or alternatively BSL Level 3 with a proven commitment from the employer to train up to BSL Level 6;
  3. For Teaching Assistants or Learning Support Assistants, preferable BSL Level 6 or alternatively BSL Level 3 with a proven commitment from the employer to train up to BSL Level 6;
  4. For other jobs working directly with Deaf people, it is recommended a minimum of BSL Level 3 qualification is required.

Advertisements, without the above criteria for jobs that do not involve or engage directly with Deaf people, may be accepted.

FOR SERVICES AND PRODUCTS:

Advertisements, which do not support the aim and objective of the UK Deaf community, may not be accepted.

AIMS AND OBJECTIVES OF THE DEAF COMMUNITY

The British Deaf News supports the aim and objectives of the UK Deaf community, with the ultimate objective of:

  • Participation and contribution by Deaf people as equal and valued citizens in wider society; and
  • Respect for the language, culture and diversity of Deaf people.

This will be achieved by:

  • Improving the quality of life by empowering Deaf individuals and groups;
  • Enhancing freedom, equality and diversity;
  • Promotion and maintenance of BSL (British Sign Language)